HOUSTON–(BUSINESS WIRE)–P97 and WannLynx are partnering to extend customer reach at retail fueling stations. This partnership is two-fold. WannLynx is providing the ability to control terminals at the pump and in-store to manage content and deliver targeted, interactive messages. P97’s cloud-based mobile commerce and digital marketing solution connects retail fuel, convenience, quick-serve restaurants, and other merchants to their consumers by enabling payments, omni-channel marketing, and digital offers on iOT devices and connected cars.
The partnership will enhance the reach of P97’s mobile app services by using WannLynx’s control of the pump screen. When mobile customers are at the pump, P97 can display their messages on the terminal. This capability will allow c-stores to increase sales, build greater brand loyalty, and improve customer engagement.
“Customers are demanding convenience more and more”, Deepak Wanner, President and CEO of WannLynx said. “Together with P97, we are adding value to their fueling experience by integrating mobile apps and in-store shopping for a seamless customer experience. Filling a gas tank can take up to six minutes. During this time, we can incent customers to enter the store for a reward or instore special. We can provide conveniences such as shopping cart functionality, where individuals at the pump can preorder items from the store – a pizza or a burger with their desired toppings and have it waiting for them.”
“Our partnership with WannLynx is another example of how P97’s open commerce platform can be easily integrated to create unique commerce experiences for c-stores and their customers,” Don Frieden, founder and CEO of P97 said. “Our clients want to enhance the customer experience. The value created by the solution of the P97 & WannLynx partnership provides discounts, coupons and convenience to their customers, while strengthening their loyalty.
C-stores can also generate additional revenue through partnerships with third parties, such as Consumer Packaged Goods, to run ads and videos on their pumps. By linking ads with loyalty programs and customer data, targeted messages can be sent based on consumer preferences and can be easily personalized based on purchase behavior.
P97 Networks provides secure, cloud-based mobile commerce, in-vehicle payments, and digital marketing solutions for the convenience retail, fuel, and vehicle manufacturing industries under the brand name PetroZone®. P97’s mCommerce solutions enhance the ability to attract and retain customers by securely connecting millions of individual mobile phones and connected cars with merchants using identity, geolocation-based software that creates a unique mobile consumer experience. For more information, follow us on Twitter @p97networks or visit www.p97.com.
WannLynx offers leading-edge solutions for fueling stations – at the pump or in the store. It integrates payments from controllers and terminals ensuring secure EMV transactions. It controls content on the screen, supporting the display of ads/videos, shopping carts and coupons. Its cloud-based server provides 24/7 management/monitoring as well as collects and analyzes customer data to enable the c-store or partners to personalize messages to customers at the pump or in the store. This helps drive in-store sales, provide additional revenue and create stronger customer loyalty. For more information, visit www.wannlynx.com or come and see a demo of our solution in Booth 4161 at NACS in Atlanta from October 2-4, 2019.